We’ve come a long way in digital marketing. AI, automation, and data analytics have redefined how we approach our customers. Yet, when it comes to email marketing, too many businesses are stuck in the past, doing it like it’s still 2012. That’s a problem. At a recent webinar, Evan Samruin said something that stuck with […]
Email Marketing in 2025: Why Most Are Still Doing It Like It’s 2012 Read More »
Introduction Automation and AI are no longer just buzzwords; they are essential tools shaping the way businesses operate. From email campaigns to customer support, automation can save time, reduce costs, and boost efficiency. Yet, many businesses hesitate to embrace it fully. Why? Because automation can feel overwhelming. There’s a common misconception that you need to
Start Small, Think Big: Embracing Automation One Step at a Time Read More »
Artificial intelligence continues to evolve rapidly, and with the launch of Grok 3, we’re seeing another major leap forward. Grok, Elon Musk’s AI-powered chatbot under xAI, has already made waves with its previous versions. But how does this new update compare to competitors like ChatGPT, Gemini, and Claude? More importantly, what does it mean
Grok 3 Launches: What It Means for AI, Marketing, and Automation Read More »
Kajabi is a powerful platform for creating and selling online courses and membership sites, and SMS can be a valuable tool for communicating important updates, promotions, or personalised messages. While Kajabi doesn’t have direct SMS integration, you can still send SMS messages to your audience using Zapier. Zapier is a popular automation tool that allows you
Sending SMS from Kajabi: A Step-by-Step Guide Read More »
1. Add a style sheet in the <head> tag on the Launch page in your Landing Page builder: The code used here is: <link rel=”stylesheet” href=”https://fonts.googleapis.com/css?family=Tangerine“> (In this example Tangerine is used as font throughout) 2. Add a code-snippet to your landing page 3. Add your code The code used here is: <div style=”font-family: ‘Tangerine‘,
How to add a custom font on your Keap / Keap Max Classic Landing Page Read More »
Ever feel like you’re throwing money at advertising, hoping a few customers stick? You’re not alone. Traditional advertising can be a gamble, with a high cost per acquisition and a low conversion rate. But what if there was a better way? A way to build relationships, educate potential customers, and convert more leads into
Is Your Marketing Stuck in “Spray and Pray” Mode? Read More »
Email marketing remains a cornerstone of digital marketing, boasting an impressive 42:1 ROI according to the DMA. But before diving in, understanding the true cost becomes crucial. It’s not just about platform fees; consider the value proposition and essential factors that impact your spending. The Compelling Value: While costs exist, email marketing offers exceptional
Unveiling the True Cost of Email Marketing: Value, Factors, and Optimization Read More »
In the high-stakes world of business, the margin between success and failure is often razor-thin. In that delicate balance, random or ineffective marketing can be detrimental, not only blowing the bucks but also preventing business opportunities you could have had. While every business makes mistakes, learning from them and avoiding pitfalls is crucial for
40 Marketing Mistakes That Are Costing Your Business Big Bucks Read More »
Feeling overwhelmed by the mountains of marketing tasks on your plate? Well, you’re not alone. Juggling multiple campaigns and deadlines can leave even the most dedicated team feeling exhausted. But, what if there was a way to streamline your workflow, free up your time, and achieve even greater marketing success? Enter the magic of
40 Ways to Use Automation in Your Marketing Read More »
Despite the explosion of new communication channels, email’s reign as the king of digital interaction continues. However, it is also a prime target for cybercriminals. Email phishing, where attackers send fraudulent emails to trick users into revealing personal information, is the most common type of cybercrime. To combat this growing threat, email providers like Google
Email Authentication: New Requirements from Google and Yahoo Read More »
