Email marketing might not be the most exciting channel to use when doing digital marketing, but it should definitely not have any less priority for that reason. Emails are actually one of your most important, and most reasonable, channels you can use to reach your target group. Studies find that emails are still a more …
What you should know about email marketing today Read More »
Email marketing is a tool proven to boost lead generation, conversions, sales and retention. You want it but you are unsure where to start with email automation? To make it easier to adopt, we have put together some specific email automation suggestions below.Some might seem simple, but these are selected as they give results and …
Email marketing remains a vital tool for businesses of all sizes, but it’s becoming increasingly important to navigate the ever-changing landscape. Three key areas to focus on are Authentication and Email Design and Email Clicks.  Authentication: The Key to Deliverability Authentication is the process of verifying that an email is coming from who it …
Lately, we have heard many stories about people struggling with their Facebook advertising. And I agree Facebook ads are just not what they used to be. Due to all the changes the Facebook ads platform has gone through in the last couple of years, it has made it more unreliable and definitely more expensive. The …
Facebook ads are just not what they used to be. What can we do now? Read More »
Your customers go through a process from the awareness of the need you solve to the actual following through with a purchase. We call this the Buyers Journey or the Customer Journey. There are ways to nudge the buyer forward on this journey and hence increase your conversion rates from clicks to customers. In this …
6 tips on how to optimize your Customer’s Buying Journey Read More »
We often don’t see things that are clearly presented in front of us. It is sort of a blindfold you are unaware of, and it affects ALL of us. There are a few reasons why this blindfold happens, and it is important to be aware of this when you do marketing as it affects how …
Why the customer does not take note of what you are putting in front of them Read More »
In this day and age of sales and marketing, lead nurturing in the form of emails play a vital role in establishing meaningful connections with potential customers. By delivering personalized and relevant content at various stages of the buyer’s journey, businesses can build trust, drive engagement, and ultimately increase conversions. In this article, we will …
Mastering Lead Nurturing Emails: Strategies for Effective Customer Engagement Read More »
Email marketing is a powerful digital marketing tool that involves sending communication in the form of promotional and nurturing emails to a targeted list of subscribers with the goal of driving customer engagement, increasing sales, and building brand awareness. Email marketing should be part of any marketing strategy, as not only is it cheap, but …
