Email marketing remains a vital tool for businesses of all sizes, but it’s becoming increasingly important to navigate the ever-changing landscape. Three key areas to focus on are Authentication and Email Design and Email Clicks. Authentication: The Key to Deliverability Authentication is the process of verifying that an email is coming from who it […]
Your customers go through a process from the awareness of the need you solve to the actual following through with a purchase. We call this the Buyers Journey or the Customer Journey. There are ways to nudge the buyer forward on this journey and hence increase your conversion rates from clicks to customers. In this
6 tips on how to optimize your Customer’s Buying Journey Read More »
We often don’t see things that are clearly presented in front of us. It is sort of a blindfold you are unaware of, and it affects ALL of us. There are a few reasons why this blindfold happens, and it is important to be aware of this when you do marketing as it affects how
Why the customer does not take note of what you are putting in front of them Read More »
